Safe As E60: Psychology of risk and motivating less risky decisions

How can we motivate–or even design for–more desirable, safer decisions on health, safety and life, and disincentivise riskier decisions?

This episodes explores Gerald Wilde’s four tactics of motivating safer behaviour, from his book ‘Target Risk 3’.

Spotify: https://open.spotify.com/episode/40zBw6nzY04Fzvp77zWcnB?si=zDd6ZxY4SqyhRlWJ2oyzZw

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