Does living closer to a major road make you sicker? It turns out that the closer you live to busy roads, the worse are your health prospects for cardiovascular disease, respiratory, disease, birth defects and more.
Tag: public health
Do metaphors in health messages work? Exploring emotional and cognitive factors
Do metaphors in health messages improve (intention for) self-protective behaviours? This study manipulated a few health messages (sun danger) via metaphorical vs literal risk messages, and sun damage as enemy combat. Extracts: · “People regularly encounter messages encouraging lifestyle behaviors that reduce the risk of illnesses such as cancer, influenza, and diabetes. But all too frequently… Continue reading Do metaphors in health messages work? Exploring emotional and cognitive factors
SafetyInsights.org 